Most digital marketing companies know the value of positioning and they communicate their value over others. When an agency is pitching to a new client they should be able to tell them how they will do the work and why they are the best suited to do it.
For example, the digital agency could say that they are the best when it comes to Google Ads in Kenya. The first question should be can you show us proof of your work. If the agency is honest, they will have a step by step example of how they worked with another client in the past and they made money for him or her.
Another unique selling point for an agency is past industry experience. This means they can start the marketing campaign and run quickly with it. They can also show past results in the field. An example would be if the client is selling FCMG then they would want marketers who are used to selling the same products.
More experienced agencies pose a lot of questions to the client to find out what is needed. When they are presenting their proposal they are able to come up with a unique solution that is tailored to the client’s needs.